Digital marketing

Nobody reads ads. People read what interests them and sometimes it’s an ad. Howard Luck.

If you are seeking a practical and goal-oriented approach to acquiring fundamental digital marketing skills and establishing a thriving career in this dynamic field, look no further than the LOCAS course in Ludhiana.

Discover The Benefits Of A Digital Marketing Course

Digital Marketing is a versatile field with infinite growth. With a certified Digital Marketing course, you will learn all the digital marketing concepts, tools, applications, strategies, industrial trends, and more in a structured way.

You will move many steps closer to your dream career with the expert mentorship and hands-on training.

This Zen-course will equip you with the required skillset and hands-on experience to compete for top professional positions with a potential to earn salaries starting from ₹5.5 Lakhs.

Take A Look At
Our Syllabus

Paid Advertising

  • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
  • Digital Marketing Metrics and Channels
  • Customer Journey, Obstacles and Understanding Their Needs

Project: Build a digital branding strategy to help the brand establish itself as a new product in the market. Keep the product as food supplies(ready-to-consume product). 

Channels Deep Dive

Introduction to the Paid Channels and Strategy for Major Industry

  • Search Engine Marketing
    • Search Ads (Google & Bing)
    • Display Ads
    • PMax
    • Youtube Campaigns
    • Smart Campaigns
  • Social Media Marketing
    • Facebook & Instagram Marketing
    • Twitter Marketing
    • LinkedIn Marketing

Project: Prepare the best ad plan for an e-commerce industry with the suggested budgets. E-commerce websites should be promoted across the USA.

Include the Avg. CPC, Cost/Conversions, and Leads expected.

Paid Marketing & Analytics ( 30 Hours)

  • Introduction to the Paid Channels and Strategies for Major Industry
  • Search Engine Marketing
  • Social Media Marketing
  • How organic channels will help to drive traffic.
  • Search Engine Optimization
    • Website Optimization
    • Keyword Research
    • On-site & Off-site
  • Google Search Console
    • Adding your website to Google Search Console
    • Setting up owners, users, and permissions
    • Submitting a site map
    • Understanding dimensions and metrics
  • Google Analytics
    • GTM Creation
    • GA4 Configuration
    • Important Metrics to Check on Google Analytics Dashboard
  • Content Marketing
    • Research the best topics for Blogs/Articles
    • Promoting content on various platforms

Google Ads - Deep Dive (20 Hours)

  • Fundamentals of AdWords
  • Types of Ads and their unique features
  • Best practices for creating ads
  • Best landing page advice
  • Strategizing campaigns
  • Topics Covered:
    • Creating a basic landing page
    • Ad account creation
    • Entering the billing information
    • Creating Campaigns
    • Ad Groups Creation
    • Adding Potential and Negative Keywords
    • Managing Assets
    • Creating Ads
    • Sitelinks Importance
    • Callout Extensions
    • Use of Setting UTM URLs
    • Call only Ads

Performance Tracking & Reporting 

  • Installing conversion tracking code
  • Goals & Funnels tracking
  • Integrate AdWords account with Google Analytics
  • Understanding reports and Performance Monitoring
  • FAQs

Project: Write the best plan with budgets, ad copies, types of ads, and requirements for the real estate industry. 

Social Media Ads & Marketing (Deep Dive)

  • Overview
    • Choosing the right platform
    • Strategising the campaign
    • Fixing budgets
  • Facebook Ads
    • Ways of Advertising
    • Choosing the right audience
    • Common errors on FB
    • Interview Questions
  • Instagram Ads
    • Social media advertising tips
    • Choosing the right image
    • Difference between Instagram and Facebook
    • FAQs

Project: Create Ad strategy for the E-commerce and Transportation Industry. Create versions of Ad copies.


  • Influencer Marketing
    • What is influencer marketing?
      How to create an influencer marketing strategy
    • Influencer outreach: How to contact influencers
    • Do’s and Don’ts
  • Affiliate Marketing
    • What is Affiliate marketing?
    • How to create an Affiliate marketing strategy
    • Affiliate outreach: How to contact affiliates
    • Do’s and Don’ts
  • Partnerships / Collaborations
    • Partnering with top sites
    • Writing approachable content for approaching the websites

Project: Create an Influencer Marketing approach for the cosmetic industry and take the list of websites.

Marketing Analytics & Integrated Strategy

  • Web Analytics
  • Social Marketing Insights
  • Branding
  • Building Reputation & Managing Reputation

Project: Web Analytics Live Project (Google Analytics 4)

Video Marketing

  • What is Video Marketing?
  • Types of marketing videos
  • How to create marketing videos?
  • Video Marketing Strategies
  • Analyzing the performance of your videos
  • Making Business Videos for Customers
  • YouTube Video Marketing Mastery: Grow Your Business Online

Project: Create a YouTube channel, customize the channel and upload a sample video with proper optimization.

Improve Your
Marketing Skills

Our industry-curated syllabus is designed to meet the demands of the Digital Marketing industry. Learn from expert instructors and gain essential skills in social media marketing, SEO, and more. Unleash your creativity and develop captivating campaigns. Earn a recognized certification upon completion and unlock endless opportunities in the digital marketing field. 


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