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Digital marketing

Nobody reads ads. People read what interests them and sometimes it’s an ad. Howard Luck.

If you are seeking a practical and goal-oriented approach to acquiring fundamental digital marketing skills and establishing a thriving career in this dynamic field, look no further than the LOCAS course in Ludhiana.

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If you are seeking a practical and goal-oriented approach to acquiring fundamental digital marketing skills and establishing a thriving career in this dynamic field, look no further than the LOCAS course in Ludhiana. Are you interested in enrolling in a digital marketing training institute to obtain a certification? Rest assured that this comprehensive course covers all the essential knowledge you need to excel in the digital marketing realm

What is covered in a Digital Marketing course ?

Well-structured & comprehensive curriculum designed according to latest trends and industry standards!

Digital Marketing

  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India & Globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • Career Opportunities in Digital Marketing
  • Introduction to Google Tag Manager
  • How to Set Up Google Tag Manager
  • Using Google Analytics + GTM
  • Components of GTM
  • Tracking of Videos, Links, Elements, Scrolls
  • Tracking eCommerce Events
  • Facebook Pixel + GTM
  • What is Google My Business and How Does it Work?
  • Setting up GMB Account
  • Importance of Local Business Listings
  • Optimizing the Rank of Google My Business Listing
  • Lead Generating Using Google My Business
  • Getting Organic Reviews on GMB
  • Dealing with Negative & Fake Reviews
  • Managing Multiple Locations in GMB
  • Top Tips, Tricks, and Hacks

Content Marketing

  • Language and Tone
  • Grammar
  • Plagiarism
  • Research
  • Readability 
  • SEO Optimization 
  • British/American English
  • What is an article and blog post?
  • What makes a great article?
  • Types of blog posts
  • How to write a blog post?
  • Using stock-free images and where to find 
  • Guest post writing
  • How to do content research?
  • Writing catchy headlines
  • What is a landing page?
  • Landing page vs web pages
  • Key elements of a landing page
  • How to write landing page content?
  • Types of emails
  • Format and structure of emails
  • How to write professional emails?
  • Email writing mistakes to avoid
  • Difference between B2B and B2C Writing
  • Writing style and approach
  • Full-time jobs
  • Freelancing 
  • Affiliate marketing
  • Blogging
  • Ghostwriting

Email
Marketing

  • What is Email Marketing, and How Does it Work?
  • Top Digital Marketing Tools
  • Using Automation in Email Marketing
  • Omni-channel Marketing
  • How to Write Professional Emails?
  • Important Metrics and Insights
  • Call to Actions in Emails
  • Email Cycles and Funnels
  • Conversion Rate Optimization
  • Lead Generation using Email Marketing

SEO

  • What is SEO and why is it important?
  • Types of SEO
  • Difference between on-page & off-page SEO
  • How do search engines work?
  • Google SERP
  • Crawling, indexing, and ranking
  • What is CMS and WordPress?
  • Introduction to WordPress website creation
  • Static vs dynamic website
  • What are domain name and web hosting?
  • How to get a domain name and web hosting?
  • How to connect a domain with a hosting server?
  • How to install WordPress and activate your site?
  • How to choose a theme and install it?
  • Choosing right plugins
  • Setting up site favicon and logo
  • Creating web pages and adding them to the menu
  • How to create a submenu?
  • How to design a five-page website?
  • How to set the front page?
  • How to publish blog posts?
  • How to create categories and tags?
  • How to add posts to categories and tags?
  • Setting blog title and heading tags (H1-H6), images, videos
  • Anchor text: internal and external linking
  • URL renaming or rewriting
  • Featured image and excerpt
  • Widget customization (sidebar and footer)
  • Contact form 7
  • Practical Assignment
  • What are keywords?
  • Types of keywords
  • Long-tail and LSI keywords
  • How to do keyword research?
  • Keyword research tools
  • Keyword optimization
  • Title tag
  • Meta description
  • How to use heading tags?
  • Role of keyword density in content
  • Anchor text
  • What is the bounce rate?
  • What is keyword stuffing?
  • Plagiarism checker
  • Keyword prominence, proximity, and cannibalization
  • Image optimization (alt tag, title, compression)
  • How do permalinks matter in SEO?
  • SEO-friendly URLs and structure
  • Subdomains
  • Breadcrumbs
  • The golden rule for first-page ranking
  • Practical assignment
  • Introduction to technical SEO
  • HTML sitemap vs XML sitemap
  • Sitemap creation
  • Robots.txt file
  • Canonical tag optimization
  • Best practices for 404 error pages
  • 301/302 URL redirection
  • Schema markup and structured data
  • Role of Open Graph tags in SEO
  • W3C validation
  • JavaScript and CSS optimization
  • How to increase page loading time?
  • How to perform an SEO audit of a website?
  • Introduction to off-page SEO
  • What are backlinks?
  • Importance of backlinks in SEO
  • Inbound vs outbound links
  • What is link juice?
  • Do follow vs no-follow backlinks
  • How to build quality backlinks?
  • What are Domain Authority (DA) and page authority (PA)?
  • Search Engine Submission
  • Free classified submission
  • Image submission
  • PDF submission
  • Social bookmarking
  • Forum posting
  • Guest blogging
  • Social bookmarking
  • Press release submission
  • Infographic submission
  • Web 2.0
  • Article submission
  • Video submission
  • Q&A submission
  • Practical Assignment
  • How to use Moz for SEO analysis of a website?
  • How to use Ahrefs for content ideas?
  • Introduction to Google Search Console
  • How to integrate a website to Search Console?
  • Performance and URL inspection
  • Sitemaps and coverage
  • Enhancement reports
  • Security and manual actions
  • Breadcrumbs
  • URL removal and disavow
  • Core web vitals
  • Page speed
  • Sharing user access
  • Introduction to Google Analytics
  • Setting up Google Analytics
  • How to link a website to GA?
  • Dashboard overview
  • Real-time reports
  • Audience reports- Overview, active users, lifetime value report
  • Acquisition report
  • Behavior report
  • How to track conversion
  • Creating goals and funnels
  • Creating remarketing audience
  • Creating custom dashboards and reports
  • Creating trackable links with UTM parameters
  • Integrating Google Search Console and GA

Ads

  • Introduction to Google Ads
  • Working of Google Ads
  • Types of Google Ads
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads
  • Benefits of YouTube Marketing
  • How YouTube Works?
  • Analysis of Top YouTubers
  • Setting Up New YouTube Channel
  • Essentials for YouTube Video Recording
  • Voice and Video Editing Tips and Tools
  • Adding Viral Elements to Video
  • YouTube Video Uploading Checklist
  • Power of YouTube Live
  • How to Build and Grow YouTube Channel Organically?
  • How to Earn from YouTube?
  • Monetizing YouTube Channel
  • YouTube Funnels
  • Top YouTube Tools for Growth and Marketing
  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevancy
  • A/B Testing
  • Facebook Pixel Setup
  • Facebook Analytics
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects

SMO

  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • SWOT Analysis
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Chatbots
  • Top Social Media Optimization Tools
  • Creation of Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
  • WhatsApp Marketing

Ready to Learn Digital Marketing.
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Trusted by 200+ Students

Paarth Walia Digital Marketer

My overall experience in this institute was really good.

Yagnya Jain Digital Marketer

It was really a great experience for me!! Obtained valuable teaching techniques.

Gurdeep Singh Digital Marketer

Teachers are superb and other staff members are also nice best institute

FAQ done for your Digital Marketing Course

What is digital marketing?

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

What does a digital marketer do?

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

Would my business benefit from digital marketing?

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

How often should I update my website?

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

What is content marketing?

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

Do I need a blog?

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

What is SEO?

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

What is local SEO?

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them. 

What are keywords?

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search. 

What is sponsored content?

You may remember advertorials, that is, editorial style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.

What is native advertising?

Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it’s not ignored like display ads are and (2) it’s not filtered by ad blockers

What is performance marketing?

Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.

What is a marketing funnel?

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.

What is interactive content?

Interactive content calls for action (interaction) from the prospect beyond reading, listening or watching. In return, participants receive real-time, personalize results they care about. Activities such as answering questions guides prospects to specific results in that address their problems and challenges.

Why is social media important?

Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.

How can I control my brand on social media?

Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.

Should social media be done by the marketing department?

No. Granted, you don’t want to give rise to a social media free-for-all that could confuse your audience. However, you should consider expanding your team with an employee advocacy program designed to empower employees to contribute to the conversation and amplify your brand’s voice

What is personal branding?

Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.

Is email marketing still effective?

Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.

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Need any help with the projects?

Are you feeling overwhelmed with your academic workload? Do you find yourself struggling to complete your assignments on time? Look no further! At Locas Institute, we are here to provide you with top-notch assignment help to ensure your academic success.

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