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Digital marketing
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If you are seeking a practical and goal-oriented approach to acquiring fundamental digital marketing skills and establishing a thriving career in this dynamic field, look no further than the LOCAS course in Ludhiana.
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If you are seeking a practical and goal-oriented approach to acquiring fundamental digital marketing skills and establishing a thriving career in this dynamic field, look no further than the LOCAS course in Ludhiana. Are you interested in enrolling in a digital marketing training institute to obtain a certification? Rest assured that this comprehensive course covers all the essential knowledge you need to excel in the digital marketing realm
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What is covered in a Digital Marketing course ?
Digital Marketing
Introduction
- What is Digital Marketing?
- The Fundamentals of Digital Marketing
- Scope of Digital Marketing in India & Globally
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Startups
- Digital Marketing for SMBs (Small & Medium Businesses)
- Career Opportunities in Digital Marketing
Google Tag Manager(GTM)
- Introduction to Google Tag Manager
- How to Set Up Google Tag Manager
- Using Google Analytics + GTM
- Components of GTM
- Tracking of Videos, Links, Elements, Scrolls
- Tracking eCommerce Events
- Facebook Pixel + GTM
Google My Business(GMB)
- What is Google My Business and How Does it Work?
- Setting up GMB Account
- Importance of Local Business Listings
- Optimizing the Rank of Google My Business Listing
- Lead Generating Using Google My Business
- Getting Organic Reviews on GMB
- Dealing with Negative & Fake Reviews
- Managing Multiple Locations in GMB
- Top Tips, Tricks, and Hacks
Content Marketing
- Language and Tone
- Grammar
- Plagiarism
- Research
- Readability
- SEO Optimization
- British/American English
- What is an article and blog post?
- What makes a great article?
- Types of blog posts
- How to write a blog post?
- Using stock-free images and where to find
- Guest post writing
- How to do content research?
- Writing catchy headlines
- What is a landing page?
- Landing page vs web pages
- Key elements of a landing page
- How to write landing page content?
- Types of emails
- Format and structure of emails
- How to write professional emails?
- Email writing mistakes to avoid
- Difference between B2B and B2C Writing
- Writing style and approach
- Full-time jobs
- Freelancing
- Affiliate marketing
- Blogging
- Ghostwriting
Email Marketing
- What is Email Marketing, and How Does it Work?
- Top Digital Marketing Tools
- Using Automation in Email Marketing
- Omni-channel Marketing
- How to Write Professional Emails?
- Important Metrics and Insights
- Call to Actions in Emails
- Email Cycles and Funnels
- Conversion Rate Optimization
- Lead Generation using Email Marketing
SEO
- What is SEO and why is it important?
- Types of SEO
- Difference between on-page & off-page SEO
- How do search engines work?
- Google SERP
- Crawling, indexing, and ranking
- What is CMS and WordPress?
- Introduction to WordPress website creation
- Static vs dynamic website
- What are domain name and web hosting?
- How to get a domain name and web hosting?
- How to connect a domain with a hosting server?
- How to install WordPress and activate your site?
- How to choose a theme and install it?
- Choosing right plugins
- Setting up site favicon and logo
- Creating web pages and adding them to the menu
- How to create a submenu?
- How to design a five-page website?
- How to set the front page?
- How to publish blog posts?
- How to create categories and tags?
- How to add posts to categories and tags?
- Setting blog title and heading tags (H1-H6), images, videos
- Anchor text: internal and external linking
- URL renaming or rewriting
- Featured image and excerpt
- Widget customization (sidebar and footer)
- Contact form 7
- Practical Assignment
- What are keywords?
- Types of keywords
- Long-tail and LSI keywords
- How to do keyword research?
- Keyword research tools
- Keyword optimization
- Title tag
- Meta description
- How to use heading tags?
- Role of keyword density in content
- Anchor text
- What is the bounce rate?
- What is keyword stuffing?
- Plagiarism checker
- Keyword prominence, proximity, and cannibalization
- Image optimization (alt tag, title, compression)
- How do permalinks matter in SEO?
- SEO-friendly URLs and structure
- Subdomains
- Breadcrumbs
- The golden rule for first-page ranking
- Practical assignment
- Introduction to technical SEO
- HTML sitemap vs XML sitemap
- Sitemap creation
- Robots.txt file
- Canonical tag optimization
- Best practices for 404 error pages
- 301/302 URL redirection
- Schema markup and structured data
- Role of Open Graph tags in SEO
- W3C validation
- JavaScript and CSS optimization
- How to increase page loading time?
- How to perform an SEO audit of a website?
- Introduction to off-page SEO
- What are backlinks?
- Importance of backlinks in SEO
- Inbound vs outbound links
- What is link juice?
- Do follow vs no-follow backlinks
- How to build quality backlinks?
- What are Domain Authority (DA) and page authority (PA)?
- Search Engine Submission
- Free classified submission
- Image submission
- PDF submission
- Social bookmarking
- Forum posting
- Guest blogging
- Social bookmarking
- Press release submission
- Infographic submission
- Web 2.0
- Article submission
- Video submission
- Q&A submission
- Practical Assignment
- How to use Moz for SEO analysis of a website?
- How to use Ahrefs for content ideas?
- Introduction to Google Search Console
- How to integrate a website to Search Console?
- Performance and URL inspection
- Sitemaps and coverage
- Enhancement reports
- Security and manual actions
- Breadcrumbs
- URL removal and disavow
- Core web vitals
- Page speed
- Sharing user access
- Introduction to Google Analytics
- Setting up Google Analytics
- How to link a website to GA?
- Dashboard overview
- Real-time reports
- Audience reports- Overview, active users, lifetime value report
- Acquisition report
- Behavior report
- How to track conversion
- Creating goals and funnels
- Creating remarketing audience
- Creating custom dashboards and reports
- Creating trackable links with UTM parameters
- Integrating Google Search Console and GA
Ads
- Introduction to Google Ads
- Working of Google Ads
- Types of Google Ads
- Importance of Landing Pages
- Running and Optimizing Search Ads
- Running and Optimizing Display Ads
- Remarketing With Google Ads
- Running App Install Ads
- Lead Generating Ads
- Video Ads
- Shopping Ads
- Call Only Ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
- Benefits of YouTube Marketing
- How YouTube Works?
- Analysis of Top YouTubers
- Setting Up New YouTube Channel
- Essentials for YouTube Video Recording
- Voice and Video Editing Tips and Tools
- Adding Viral Elements to Video
- YouTube Video Uploading Checklist
- Power of YouTube Live
- How to Build and Grow YouTube Channel Organically?
- How to Earn from YouTube?
- Monetizing YouTube Channel
- YouTube Funnels
- Top YouTube Tools for Growth and Marketing
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Facebook Analytics
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
SMO
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- SWOT Analysis
- Content Strategies According to SM Platforms
- Organic Reach
- Optimizing Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Chatbots
- Top Social Media Optimization Tools
- Creation of Social Media Calendar
- Understanding Client Projects & Requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding Best Content Ideas
- Social Media Best Practices
- WhatsApp Marketing
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